THE HURRAW DIFFERENCE
WHAT DOES DEHYDRATED RAW MEAN?
The word raw means that we use the same ingredients as those used in quality frozen raw diets : fresh human grade ingredients as opposed to processed powdered ingredients. Raw also indicates that the first part of the manufacturing process is exactly the same as that of quality frozen raw diets. The word dehydrated designates the last part of the manufacturing process. In this case, a low temperature dehydration instead of freezing.
WHY MAKE DEHYDRATED RAW PET FOOD?
Extruded kibble accounts for most of the pet food sold on the market because it is convenient to feed. However, the extrusion process used to make it kills most of the original nutrients. Frozen raw diets are gaining in popularity because they preserve all of the original nutrients and yield tremendous health benefits for your dog. Sadly, a lot of pet owners find a raw diet too time consuming and complicated to feed. Dehydrated raw foods are designed to bridge the gap between kibble and frozen raw.
NUTRIENT PRESERVATION SCALE
THE HURRAW DEHYDRATION PROCESS
There are numerous methods used for dehydrating pet food today. Unfortunately, they have two undesirable effects on the finish product : they make the food very expensive to feed, and they render the food in a powder form that requires rehydration. The idea is great, but the execution isn’t there yet. Until now!
The key to Hurraw’s success is in our new manufacturing process. After 14 years of experience in dehydration, our team created in 2017 a new process that is a hybrid between freeze drying and air drying. By making a partial vaccuum in our dehydrators, which pulls the water out of the food, we are able to significantly reduce the temperature of the air required to carry away the humidity. This means a nutrient preservation that rivals freeze drying, but at a manufacturing cost that is significantly less.
Thanks to that innovation, Hurraw can offer you a pet food that is completely unique on the market. Hurraw is fed as a kibble, without the need to rehydrate, and at a cost per serving that is the same or even lower than a lot of kibbles on the market. So without changing your budget, you can now observe on your dog health results that are comparable to those provided by a frozen raw diet. Like our mission statement says : We make the benefits of a raw diet accessible to all!
|EASE OF FEEDING|
|LOW COST PER FEEDING|
|BEST HEALTH RESULTS|